Gone are the days of Fox News dominating cable news.
A new administration also brings a changing broadcast media landscape – especially when it comes to ratings.
With President Trump out, Fox News has fallen to third place for the first time since 2001, causing major shakeups and finger pointing within the network. CNN is now the number one news channel across all of cable, with MSNBC in second place.
But it’s not just cable. NBC’s TODAY Show, for example, has been number one in the 25-54 demographic for 75 weeks in a row, bumping ABC’s Good Morning America from the top spot.
As your company considers where to advertise or land major news, understanding how Americans consume the news— and how those habits are changing— is critical to ensuring you’re targeting the right audience.