Many outlets are beginning to plan their 2021 wrap-up stories while thinking ahead to 2022 coverage.
The FGH Health Media Insights team took a look back at 2020 end-of-year trade coverage and found a trend that is likely true across sectors—roundups on both predictions for the coming year and the biggest stories from the past year.
Many of these stories include industry perspectives, so consider pitching spokespeople now who can speak to 2021 learnings and trends they anticipate in 2022 and beyond.
While most of this coverage runs between mid-December and mid-January, some stories are starting now and can run through the end of January.
We recommend getting in touch with reporters now to see what they have planned and how your organization can be part of the conversation.
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